Remodeling lead gen + booked estimates

We book remodel estimates that are ready to sign. You show up and close.

We run the ads, make your video, qualify the homeowner, and put a confirmed estimate on your calendar with the budget, photos, and project already attached. You walk in and they already want to hire you. Not one of three contractors they happened to call.

Book a free 20-minute call

We tell you the exact number we will guarantee for your area. Miss it and that month is free.

~8
Booked appointments per $1,000 in ad spend
714d
Until your first appointments land
100%
Refund if we miss the number we set

Texts from contractors this month · signed and closed

Client text message: a contractor signed a contract yesterday Client text message about a closed remodeling deal Client text message about a booked estimate Client text message about signing a new job Client text message about a contract win
Run the numbers

What 8 booked estimates actually do for a month.

Say your average remodel runs $15,000 and you close 3 in 10 of these warmed-up appointments. Here is what $1,000 of ad spend turns into.

Ad spend$1KA starting monthly budget
Appointments8Qualified, warmed up, fully briefed
Jobs closed2–3At a 30% close rate
Revenue$45KAt a $15K average job

These are deliberately conservative. Most remodels run $8K to $40K, so the math only gets better as your average ticket climbs.

Why it is different

What everyone else hands you, and what we do instead.

Everyone else
01

Angi and HomeAdvisor sell the same lead to four other contractors. You are racing to call back first, not winning on better work.

02

Most ad agencies run the ads and forward you a form fill. Following up, qualifying, and booking is all on you.

03

They bill a retainer whether you close anything or not. The risk sits entirely with you.

04

Leads show up cold. They have never heard of you, so you walk in as a stranger competing on price.

05

Anyone who does not sign on day one gets dropped. That revenue just disappears.

BuildSignals
01

Every lead comes from your own ads, aimed at homeowners searching for your services in your area. Nobody else gets that lead through us.

02

We qualify, warm up, and book it. You get a confirmed appointment with a full brief, not a name to chase.

03

Miss the appointment number and you pay nothing. We only make money when you get the result we promised.

04

They watch a video of you the moment they inquire, so you arrive as someone they already trust.

05

Anyone who does not close goes into follow-up. We pull back jobs that looked dead. Most agencies never try.

How it works

From ad click to a booked estimate. You barely lift a finger.

Here is exactly what happens from the moment a homeowner sees your ad to the moment a confirmed appointment lands on your calendar with a full brief attached.

1

We put your ads in front of homeowners already looking

Google + Facebook ads

Ads aimed at people actively searching for your specific work in your zip codes. Bathrooms, kitchens, roofs, windows, walk-in showers. Not broad traffic, just homeowners who are in the market right now.

YouTell us your services and your area. That is it.
2

They see your face before they see anyone else

Instant video warm-up

The second someone fills out the form, they get a short video of you. Your work, your process, why people pick you. By the time any other contractor even knows this lead exists, you are already the one they trust.

YouRecord one short intro video. We handle filming and editing if you want the help.
3

We qualify every lead and book the appointment

Qualifying + booking

Our team texts every lead to confirm the project, budget, timeline, and photos. The wrong fits get filtered out before they ever hit your calendar. The right fits get booked with a full brief so you can quote in your head before you arrive.

YouGet a calendar notification with everything you need and show up ready.
4

Did not close on the spot? We keep working it

Post-estimate follow-up

Anyone who does not sign right away drops into a multi-week follow-up: reminders, check-ins, the occasional nudge. This pulls back a real chunk of jobs that looked dead. Most agencies just abandon them.

YouNothing. It runs on its own until they book or opt out.
We make the content too

You do not have a marketing team. We are it.

Most contractors know they should be putting out content. Almost none have the time, and the ones who try usually hate how it turns out. So we take it off your plate completely.

+

We script and plan it so you are not staring at a camera wondering what to say.

+

We help you record it, on a real shoot or remotely, whatever is easier for you.

+

We edit it into ads and your warm-up video, captions, cuts, and all.

+

It runs in your campaigns so the work you put in keeps paying off every month.

Warm-up video
Your intro to the homeowner
Sent automatically to every new lead

We give homeowners a reason to say yes today.

On top of a great estimate, your offer can include a complimentary getaway as a thank-you for booking with you. It is the kind of thing that tips a fence-sitter into a signature, and almost no other contractor in your market is doing it. We will walk you through exactly how it works on the call.

See how it works
Solo or a full team

Works whether you close your own deals or someone does it for you.

Solo contractor

You close every deal yourself

You handle it all, from the estimate to the signature. You just want a full calendar of the right jobs without burning your days chasing people down.

We keep your calendar full of pre-qualified, warmed-up appointments so you spend your time estimating and closing, not prospecting.

Every appointment comes with a full brief, so you walk in already knowing the project, the budget, and the homeowner's name.

Follow-up runs on its own, so you stop losing jobs that just needed one more touch to close.

Setters + closers

You have a team that sells for you

You have setters booking and closers running estimates. Selling is not the bottleneck. Keeping that team fed with enough qualified pipeline to hit their numbers is.

We feed your setters a steady volume of warmed-up leads so they spend time setting, not dialing cold.

Your closers walk in with a full brief and a homeowner who already knows who you are from the warm-up video.

We scale the volume to your team's capacity as you grow, so the pipeline never outruns or starves your people.

Leo, founder of BuildSignals
Who you are working with

A small team that actually answers the phone.

I am Leo. I started BuildSignals because I kept watching good contractors get burned by agencies that billed every month and delivered form fills. We do one thing: build appointment pipelines for residential remodelers, mostly across Sacramento, the Bay Area, and Northern California.

We do not take every contractor who calls. If we are not confident we can deliver for your market, we will tell you that on the first call, before you spend a dollar.

And you talk to the person running your campaigns. No ticket queues, no account manager reading off a script. A direct line to whoever is doing the work.

NorCal
Sacramento, Bay Area & beyond
Remodeling
All we do, on purpose
Direct
Line to the person on your account
Talk to us directly
Client results

Revenue added. Not just leads counted.

We measure the work in dollars added to your month, not clicks or form fills. Every contractor below is a real remodeling business.

Full Google + Facebook system
10x
Return on ad spend, month after month

High-intent Google search captured, then retargeted on social, paired with a video warm-up and lead triage. The point is not a one-time spike. It is a pipeline that compounds every single month.

Monthly
Not a one-off
Briefed
Every appointment
MTR Baths
$40K
Added to monthly revenue

Walk-in shower and ADA bathroom specialist. Google Ads built from scratch, now driving new monthly revenue on a lean budget.

West Sacramento, CA
DRH Construction
$20K
Added monthly, every month

A consistent, predictable pipeline that keeps delivering month after month without extra effort from the client's team.

Sacramento, CA
Before you call

Questions we get every time.

How fast does this start producing booked estimates?
Most contractors see their first appointments within 7 to 14 days of launch. Google campaigns can start pulling leads inside 48 hours of going live, and the qualifying and booking runs from day one.
What does the video warm-up involve?
You record one short video, 60 seconds to a couple minutes, introducing yourself and your work. We can help you film and edit it. After that it sends automatically to every new lead within minutes of their form fill. Record it once, it works forever.
How does the guarantee work?
Before we start, we agree on an appointment number together based on your ad budget and your team's capacity. Miss that number in a given month and you get a full refund of our fee for that month. No partial credits, no fine print.
Do I need my own ad budget on top of your fee?
Yes. Our fee covers building and running the system. Ad spend goes straight to Google and Facebook. We suggest at least $1,000 a month in spend to hit enough volume, though most contractors run more.
We have a setter and closer setup. How does this fit?
We sit at the top of your pipeline. We generate, warm up, and qualify. You decide whether we book straight onto your closers' calendars or hand them to your setters for final scheduling. We fit the workflow you already run.
What kind of work does this fit?
Residential remodeling and home improvement with an average job above about $5,000. Bathrooms, kitchens, roofing, windows, walk-in showers, patio covers, additions, all work well.
The guarantee

We perform, or you pay nothing.

We are not another agency billing a retainer and hoping it works out. We set a specific appointment number with you before we start, based on your budget and what your team can handle, and we are held to it.

Miss it in any given month and you get a full refund of our fee for that month. Each month stands on its own. No fine print, no partial credits.

Claim your guarantee
~8
booked appointments per $1,000 in ad spend, qualified on budget, project, timeline, and location

No tire-kickers, no wasted drives. Only homeowners ready to move. We set the target to what your team can realistically close, and we agree on it before we start.

Full refund if we miss it. Every month.
20 minutes, no pitch

Tell us your market and your team size. We will tell you the number.

We will tell you exactly how many appointments we would guarantee for your area before you commit to anything. If it makes sense for both sides, we go. If not, you are out 20 minutes.

Book your call

Miss your guarantee and you pay nothing.